Popeye No.1

Recently managed to get a read of the first POPEYE magazine from 1976. POPEYE was originally a magazine that introduced young Japanese city boys to Americas layed back lifestyle. The design and editorial reflected this completely and seduced a generation of Japanese aspiring hipsters. Like many magazine the 1990s saw a nosedive in popularity, but this No1 issue is so fresh with its info graphics and stylish adverts. Japanese convenience stores are full of mens magazines now, but this was massive back in the day.


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